UmrahCash, a Riyadh-based fintech startup, has secured a $500,000 investment from Venture Fund, Adaverse. This development marks a significant step towards modernising the centuries-old Umrah tradition and addressing the financial challenges faced by pilgrims, particularly those from developing nations.
Founded in Jeddah, UmrahCash aims to address these challenges by leveraging technology to bring positive change to the traditional Umrah and Hajj industry. The platform enables easy access to Saudi Riyals in Mecca, Medina, and Jeddah. Pilgrims can make payments in their home countries and receive Saudi Riyals upon arrival in the Kingdom.
The year 2023 saw an unprecedented surge in international Umrah pilgrims visiting Saudi Arabia. A total of 26,856,833 Umrah performers were welcomed, marking an 8.7% increase from the previous year. Of these, 13,550,593 were international pilgrims, representing a remarkable 61.8% surge and far surpassing the previous record of 8.5 million in 2019. Notably, a majority of these international pilgrims hail from emerging markets.
This substantial growth aligns with Saudi Arabia’s Vision 2030 goals, which aim to enhance the country’s capacity to host pilgrims and improve their experience. To accommodate this increase, the Kingdom has invested over $1.3 billion in developing infrastructure at holy sites.
Dr. Tawfiq Al-Rabiah, the Saudi Minister of Hajj and Umrah, has recently emphasised the importance of technology in improving the Hajj and Umrah experience. In January 2024, he reiterated his ministry’s commitment to supporting technological solutions and professional services in the sector. While Saudi Arabia has made strides in improving the pilgrim experience, including streamlining visa processes and introducing advanced financial technologies, many pilgrims from developing countries still face significant financial challenges.
Pilgrims from countries like Nigeria and Pakistan often struggle to obtain Saudi Riyals or must purchase them at inflated prices through informal networks. The current process typically involves exchanging local currency for US dollars in their home countries, travelling with large amounts of cash, and then exchanging again for Saudi Riyals upon arrival. This multi-step process not only incurs additional costs but also poses security risks and adds unnecessary stress to what should be a spiritual journey.
launched in Jeddah, UmrahCash seeks to tackle these challenges by utilising technology to transform the traditional Umrah and Hajj industry. The platform simplifies access to Saudi Riyals in Mecca, Medina, and Jeddah, allowing pilgrims to make payments in their home countries and receive Saudi Riyals upon arriving in the Kingdom.
This process is facilitated through UmrahCash’s app, which brings together liquidity providers, agents, and pilgrims for a comprehensive solution to the Hajj and Umrah currency exchange. By aggregating existing financial flows with a user-friendly technology interface, UmrahCash’s infrastructure offers both security and transparency, benefiting users and regulators alike.
As Saudi Arabia continues to innovate in the realm of religious tourism, solutions like UmrahCash represent a significant step forward in enhancing the pilgrim experience and promoting financial inclusion. This blend of tradition and technology is set to make the sacred journey more accessible and less stressful for millions of pilgrims from around the world.
